Mid-sized workstream — Predictable pipeline
Predictable pipeline: knowing what's coming in 90 days.
When revenue depends on a handful of unpredictable deals, every quarter becomes a gamble. A structured pipeline turns sales activity into a readable mechanism: how many opportunities, at what stage, with what probability.
Symptoms
The signals you probably recognise.
- Forecasts rely more on sales reps' intuition than on facts.
- Deals stagnate at the same stage for months without anyone raising the alarm.
- An activity gap is discovered too late to fill it.
- No known conversion rate between first contact, proposal and signature.
- The CRM exists but isn't kept up or used in sales meetings.
Impact
What it really costs.
An unmanaged pipeline costs twice: deals lost for lack of follow-up and investment decisions made blindly.
forecast reliability once sales stages are defined and maintained.
of lost opportunities are lost simply for lack of structured follow-up.
of visibility horizon: the minimum to decide on hiring and investment.
Our approach
Four steps, a course you can hold.
- 1
Framing
A 60-minute conversation about your actual sales cycle, your lead sources and your tools.
- 2
Data-driven diagnosis
Reconstruction of the current pipeline, measuring volumes and stage-to-stage conversion rates.
- 3
90-day plan
Standardised sales stages, qualification rules, review ritual and CRM configuration.
- 4
Guided implementation
Support for sales reps, weekly pipeline review and forecast adjustment.
Deliverables
What you actually get.
Documents you can use from the following week, not a report gathering dust in a drawer.
- A pipeline with clear stages and objective progression criteria.
- Conversion rates measured at each stage.
- A configured CRM that's genuinely usable day to day.
- A weekly sales review ritual, facilitated and documented.
- A rolling 90-day revenue forecast.
To go further
Related programmes.
Frequently asked questions
What business owners ask us.
- Rarely. Most tools on the market are enough: the problem almost always comes from process and rituals, not the technical solution.
- Yes, when it serves them first: fewer forgotten deals, clear priorities and shorter meetings. We build the framework with the team, not against it.
- Allow for one full sales cycle. Within 6 to 8 weeks, the gap between forecast and actual narrows noticeably.
A first 60-minute conversation, no strings attached.
We start from your real situation, identify the two or three levers that matter, and you leave with a clear view of what comes next.